Creativity is not a priority in Advertising
Do you know what’s worse than having a Creativity Block? Using Creativity for no reason. And today, we will be talking about what it actually means in a true advertising sense.
But before that, let’s understand why we even need to put in creativity in content? Your answer might be to send an impactful message, to stand out with your brand or possibly be considered quirky enough, eh?
Well, what if we say these factors along with Creativity are not necessarily required in advertising. Yes, you read it right.
“Creativity is not a priority in Advertising. Period.”
And the answer is really straight forward. The application of advertising is to fetch responses, it’s that simple. Advertising is done to boost sales, maximise conversions and facilitate business development. Fetching applauds for a quirky and creative ad does not bring in money, but response and inquiries certainly puts you in the money hunt.
Moreover, the simpler the ad gets, the easier and quicker the audience feels to respond. Don’t make the ads highly creative, brainy or complex such that it causes an individual to understand it in the first place, then connect with his/her daily life and then maybe if he/she is patient enough still, to take an action. Your sales prospect is getting delayed you see and even worse if they miss out on understanding! You just missed an eyeball or impression.
Creativity plays a vital role when it comes to branding games, building a business network or using it on your social media feed. It helps the audience to get an impression about your brand, recollect it on a pattern the next time they come across you or hold a significant attribute about your brand in their brains. But when we talk about ads, the whole game changes drastically. Hell, we at Tezla seldom require a creative designer for ads, most of the time we do it ourselves.
We’re assuming you’re now a bit confused since we’re bringing in ground breaking truth that could change your brand advertising drastically. So to make it easier for you, here are 5 tips for making highly effective ads. You’re welcome:
- Keep it simple, short and easy to understand
- Use more visuals than words. Let them see more than read it
- Use an easy call to action for generating more inquiries/prospects
- Show them the value they actually want to see in your brand
- Make them visualise themselves in the ad once they see it
These 5 tips are just a tiny drop in the ocean. There’s so much more about advertising that agencies, businesses and brands know seldom about. But yeah, in a nutshell, creativity is not a really big deal in advertising. Don’t believe us still? Read the quote below and the name of the person who wrote it. You’re Welcome!
“If you want people to buy your product, you must explain it as briefly and simply as possible: what you sell, and how buying your product will improve their lives. People don’t have that much time to stop and read, so if you think you should surprise them with your words and creativity, you can do it, but never at the expense of making the sale.”
-David Ogilvy
That’s not Digital Marketing
Ever come across these wall flyers, stickers or ads that say,
“Digital Marketing at XX Rs”
And if the price interests you, sorry to say, you are just another victim of the Digital Marketing Misinterpretation Scam.
Being in the industry for almost 6 years and working with 100+ clients both nationally and overseas, we must warn you that Digital Marketing does not come with a price tag but totally depends on the scope of work.
For instance, imagine there were two Cafes say A and B. Café A is just about 2 weeks away from opening doors to customers while Café B is already 2 years old. Do you think the pricing for handling their Digital Marketing would be the same? Absolutely NO. Here’s why:
Café A requires a Reveal type branding method to tell the audience what they are and what they would offer to them. It would include executing teaser campaigns, running daily updates about their brand and essentially educating them about themselves. On the contrary, Café B has been present for 2 years in the market and needs no introduction. All it needs is educating the customer of what is easily available in their space, what they have been probably missing out on plus what all they can expect in the future. It’s that Simple you know. Why does the pricing need to be a fixed package since it involves a completely different scope of work module? Makes sense, right?
Pricing in the Digital Marketing Industry is completely based on the quantum of work and depends on factors such as:
– Age of the Brand
– Presence required across different platforms
– Target Audience
– Scope of Work Involved
– Duration of Marketing involved
– Brand Language and Etiquettes to be portrayed, etc
Another aspect similar to this issue that grabs our attention is the misinterpretation of Digital Marketing. We have met brands in the market that have shared feedback about what they perceived digital marketing to be. Some of them are shocking
“We believe making our Website with our products, services and about us is Digital Marketing”
“Our agency told us putting up a new post every day on our social media feed and growing followers is digital marketing.”
“Inviting bloggers/Influencers to put up a post or give our brand a shout out is digital marketing.”
And the misinterpretations keep going on and on.
So, now you might wonder what is Digital Marketing and what it signifies?
Well, to give you an answer in short, it is a customised solution for your brand that strictly promotes brand presence, fosters digital growth periodically and increases revenue or sale conversions by the effective use of ADVERTISING.
Yes, you read it right. Websites and Social Media Platforms are just serving as a platform for your brand, it’s the advertising that needs to be done right using the features of Digital Media. Moreover, the plan of actions and strategies will essentially vary from time to time since every brand is different in its own sense, style and operations.
So the next time, anyone tells you, “Digital Marketing in 5000 Rs/month”, stay alert or even better show them this blog to enlighten them.
Also, to know more about the different types of Digital Marketing Strategies or Services, click here.
